Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce services are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more reputable information


Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to establish and less prone to ad blockers.

1. Extra exact information
The conventional method of tracking conversions on a website, making use of pixels, is having trouble with altering web browser privacy plans. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is much less exact than it must be.

Server-side tracking is a more safe and secure choice that assists to bypass these restrictions, as it's filled from your very own domain and treated as first-party code, suggesting it's less likely to be influenced by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete image of individual trips across channels.

In addition, this sort of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This flexibility offers marketing experts a lot more ownership over the information they send, and makes it less complicated to adhere to various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by changing the postback URL.

2. Much better control over data.
Server-side monitoring allows services to collect and enhance data prior to sending it to third-party analytics/advertising platforms. This enhances information completeness and precision, which can assist marketing experts make more enlightened advertising choices.

Traditional pixel monitoring relies on JavaScript tracking codes that are put in website site visitors' browsers. These tracking codes are typically obstructed by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring enables companies to bypass these constraints and offer precise, regular data that is much less at risk to interference.

This sort of monitoring also enables businesses to track conversions that occur beyond the website, like phone calls and in-store acquisitions. This is important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is much more trustworthy for businesses seeking to adapt to these adjustments.

3. Much less prone to scams
Server-side monitoring makes it possible for businesses to manipulate data hauls prior to it gets to third party endpoints, enhancing protection and privacy. This is specifically important as different internet browsers and platforms progressively alter just how they handle cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Using server-side tracking, you can bypass these limitations and continue to track conversions that occurred beyond your web site.

On top of that, server-side monitoring enables you to capture user data directly on your own servers. This gets rid of reliance on third parties, which can be susceptible to violations and personal privacy infractions.

A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to accumulate information from individuals.

4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the website's own web server, bypassing internet internet browser restrictions. This indicates that data gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this method is that it reduces the scope of information monitoring and provides organizations much more control over Android ad tracking tools transmission, making it typically more dependable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an active advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your business can collect real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the web server. This enables you to have more exact information and helps ensure conformity with privacy regulations such as GDPR. In addition, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.