Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection procedures. While it requires extra technical knowledge than routine GTM and may present additional prices, it can result in greater precision and more dependable data


Pixel monitoring uses an item of code to sign up conversions on your site. It's very easy to establish and less vulnerable to ad blockers.

1. Much more exact data
The conventional approach of tracking conversions on a website, utilizing pixels, is having trouble with changing web browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it ought to be.

Server-side monitoring is an extra secure choice that assists to bypass these constraints, as it's loaded from your own domain and dealt with as first-party code, suggesting it's less likely to be impacted by advertisement blockers or various other protection measures. This offers a lot more exact information and a more complete picture of individual trips throughout networks.

On top of that, this type of tracking allows companies to track conversions beyond the internet site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This versatility provides marketing experts much more ownership over the data they send out, and makes it less complicated to abide by numerous information legislations. It's likewise a lot less at risk to fraudulence, as it's harder for deceptive actors to manipulate the system by modifying the postback link.

2. Much better control over data.
Server-side tracking permits organizations to gather and enrich data prior to sending it to third-party analytics/advertising systems. This improves data efficiency and precision, which can help marketers make even more educated advertising decisions.

Typical pixel monitoring depends on JavaScript tracking codes that are placed in internet site site visitors' browsers. These tracking codes are often obstructed by ad blockers, which can result in information collection disruptions and incorrect outcomes. Server-side monitoring enables organizations to bypass these restrictions and offer exact, constant data that is much less vulnerable to interference.

This kind of tracking additionally enables businesses to track conversions that happen outside of the website, like telephone call and in-store purchases. This is very important because brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a key reason that S2S is much more trusted for services seeking to adapt to these changes.

3. Less vulnerable to scams
Server-side monitoring allows organizations to control information payloads prior to it reaches 3rd party endpoints, improving protection and privacy. This is specifically important as various browsers and platforms significantly alter just how they handle cookies. For instance, in iphone 14, Safari will only supply first-party cookie data and will not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that took place outside of your web site.

In addition, server-side tracking allows you to record user information straight on your own servers. This removes dependence on third parties, which can be susceptible to violations and privacy infractions.

A server-side radar is a collection of instructions that tells your web site's web server what events to tape-record. This information is after that sent to analytics tools like Google Analytics and Facebook Service. It's additionally used to set off event-based advertisements, such as retargeting. On the other hand, pixel marketing ROI tracking monitoring is an alternative technique that utilizes a tiny item of code on your webpage to collect data from individuals.

4. Less complicated to implement
Server-side tracking is a data collection process that occurs on the internet site's very own web server, bypassing web browser limitations. This implies that information accumulated by the website/app is first sent out to the web server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this method is that it decreases the range of information administration and offers companies extra control over transmission, making it generally more dependable. Consequently, it's less susceptible to data difficulties triggered by things like a damaged connection or an active ad blocker being installed.

With OWOX BI's Server-Side Tracking, your business can collect real-time conversion data in the same way that you would with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This enables you to have more precise data and helps ensure compliance with personal privacy laws such as GDPR. In addition, it additionally prevents the monitoring restrictions imposed by browsers and ad blockers.